The making of Mimi Berlin’s Fashion-Fest 9
The making of Mimi Berlin’s Fashion-Fest are an important part of this ongoing project. Each final image is the result of a joined effort by everybody in the image and the people ‘behind the scenes’ (if there are any)
In the case of Mimi Berlin’s Fashion-Fest 9, we had 24 creative professionals on set, (the assistent photographer is not in the final image). 3 people started out with a rough concept: the office, normcore, winter and modern dance, including the location-scouting. They found a 12 year old empty office building in Amsterdam, with a typical reception area.